Noûs/Search
Search  ·  field notes · cases · careers  ·  index updated 07/04/26
Listing 14 indexed entries. Start typing.
Case
Finance academy
Scale the digital operation of the country's largest finance academy without relying on off-the-shelf tools or an in-house tech team — keeping quality and personalization across the student journey.
Case 01
13×
Case
Testing laboratory
The operation relied on up to 5 people manually copying data across three separate systems — CRM, LIMS and ERP. The routine bred rework, error risk and no traceability.
Case 02
5 people
Case
Foresight consultancy
Clients had constant questions about the futures research. Every answer took team time to explain and contextualize — the knowledge existed, but it depended on people to circulate.
Case 03
[ to fill ]
Case
Media group
One of the country's largest media groups ran a fragmented digital operation, with technical bottlenecks that stalled the evolution of its portals and its digital transformation.
Case 04
11
Case
Digital industry event
Deliver a complete digital experience for the attendees of a major market forum — with only 20 days to build it and no room to compromise on quality.
Case 05
20 days
Case
Social sports startup
Turn an idea into an app with real-time geolocation connecting golfers to nearby games — requiring a robust backend, business logic and an intuitive interface, all from scratch.
Case 06
0 → 1
Case
MIT Media Lab · UFRGS
Bring reliable, granular economic data — down to the microregion level — to underserved regions, with easy, free access for public policy and small-business decisions.
Case 07
National scale
Field note
Outsource the technology without outsourcing the problem.
You can outsource execution. Business judgment, you can't. The difference between a vendor that solves your problem and one that makes you more dependent comes down to who's left holding it.
Jun 04, 2026
8 min
Field note
A squad that delivers value isn't headcount. It's a clear owner and business judgment.
Team structure defines what gets delivered — and whether it solves the business problem or just produces elegant code. More people is almost never the answer.
May 21, 2026
9 min
Field note
Data doesn't grow a product. Decisions do.
More dashboards, more events, more tracking — and growth is still stuck. The bottleneck is almost never missing data. It's the missing decision the data was supposed to unlock.
May 07, 2026
8 min
Field note
A tailored stack: the right one holds up under growth, not the one that's trending.
Every technology choice is a bet on a future you don't have yet. The question isn't which stack is best — it's which one holds up under growth without locking you in.
Apr 23, 2026
8 min
Field note
In a large company, innovation doesn't stall on the idea. It stalls on the operation.
Large companies aren't short on good ideas. They're short on the operational architecture that lets an idea leave the slide deck and reach production without dying on the way.
Apr 09, 2026
9 min
Field note
A dashboard isn't a decision. What's missing between the chart and the action.
Your company has dashboards to spare and decisions in short supply. The problem isn't visualization — it's what happens (or doesn't) after someone looks at the number.
Mar 26, 2026
7 min
Field note
Your MVP is not a product — and the transition is engineering, not optimism.
The MVP validated the hypothesis. Great. Now it's going to break — because it was built to prove an idea, not to hold up real users. The transition has a method.
Mar 12, 2026
8 min