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With a model heavily based on physical resellers, the company needed to evolve its digital operation to efficiently reach the end consumer without losing its brand identity or control.
Restructure the digital operation, implement agile tools and processes, and make marketing and e-commerce direct drivers of revenue growth.
We conducted a discovery phase focused on operational performance. We introduced agile practices to the marketing team, configured tools such as Kanban and Runrun.it, and created data dashboards for executive visibility. We also restructured the digital channels and provided the team with ongoing training.
Online revenue grew by 400%, operational efficiency increased, and engagement with the end consumer rose by 30%. Via Aroma began operating with digital autonomy, a clear view of data, and teams prepared to scale.
Via Aroma, a national leader in aromatherapy, aimed to increase its digital B2C revenue, which accounted for just 2% of its total turnover. The goal was to reach 35% within two years.
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